Brand Identity for Therapists, Counsellors, and Wellness Professionals Across Canada

Before you build anything, you need to know what you're building it on.

Your brand is not your logo. It’s the reason someone feels like they’ve found the right person the moment they land on your page. I help you get clear on that foundation so everything you build from here actually works.

the problem

You've been putting yourself out there. But something feels off.

Maybe your visuals don’t quite reflect who you are anymore. Maybe you struggle to explain what you do without second-guessing every word. Maybe you’ve been cobbling things together as you go and now your brand feels scattered, inconsistent, or like it belongs to a version of your practice you’ve already grown past.

That’s more common than you think, and it’s exactly what brand strategy is for.

I work with therapists, counsellors, wellness professionals, and small businesses across Canada to build brand foundations that are clear, intentional, and true to who they actually are. So that when the right person finds you, they know immediately that you’re the one.

What i do

Clarity first. Everything else follows.

A brand strategy working session to get clear on who you are, who you serve, and what makes you different from every other practitioner out there.
Ideal client profiling so your messaging speaks directly to the person you actually want to work with.
Positioning and voice development so you know exactly how to talk about what you do, whether you're writing a bio, a caption, or a homepage.
Logo design for wellness professionals, including colour palette and typography selection that visually reflects who you are and builds trust before anyone reads a single word.
A brand style guide and strategy document you keep forever, so your brand stays consistent no matter what you build next.

The Packages

Choose your starting point

Every service is a one-time project. No retainers, no surprises. Just clear, intentional brand work that gives you something real to build on.

Brand strategy session

Objective: You need clarity. On who you are, who you serve, what makes you different, and how to talk about it. This is a focused working session built around brand strategy for counsellors, therapists, and wellness practitioners who are ready to stop guessing and start showing up with intention. You leave with a brand strategy guide covering your ideal client profile, your positioning, your messaging, and your voice.

What’s Included:

Brand strategy working session
Ideal client profile
Positioning statement
Messaging and voice framework
Brand strategy guide delivered as a reference document

Investment starting at $650

brand and logo design

Objective: You’re ready for a visual identity that actually looks and feels like you. This is brand identity for therapists, counsellors, and wellness practitioners who need a cohesive, professional brand they can carry confidently across every touchpoint, from their website to their social media to their email signature.

What’s Include:

Logo design
Brand colour palette
Typography selection
Brand style guide

Investment starting at $1200

brand audit

Objective: You have a brand, but something isn’t landing the way it should. Before you redesign, rebuild, or start over, let’s look at what you actually have. My brand audit services give you a clear, honest picture of what’s working, what isn’t, and what needs to shift across your key touchpoints. A great starting point before committing to bigger brand or website work.

What’s Included:

Full review of your existing brand touchpoints
Written audit document with findings and recommendations
A follow-up call to walk through everything together

Investment starting at $300

who i work with

This is for you if...

You're a therapist, counsellor, or wellness practitioner who has been winging your brand and knows it's time to get intentional.
You're just starting out and want to build your practice on a solid foundation from day one.
You have a website and social media presence but nothing feels cohesive or quite right.
You've rebranded in your head a dozen times but never had the support to make it real.
You're about to invest in a new website or marketing and want to make sure the foundation is solid first.
You run a non-profit or small service-based business in Canada and you're ready for branding that's built with strategy behind it, not just aesthetics.
You want to work with someone who understands the wellness space and will handle your brand with the same care you bring to your clients.

See the work

Every brand I build starts with a real conversation about who you are and who you serve. Here’s what that looks like in practice.

The foundation

Frequently asked questions

Do I need brand strategy before i build my website?

I’d strongly recommend it. Your website needs something to say, and brand strategy is where we figure out what that is. Clients who come to me for a website build with brand clarity already in place get a much stronger result, faster. If you’re not sure where to start, the Brand Strategy Session or Brand Audit is usually the right first step.

Can i just get the logo without the full brand strategy?

You can, and sometimes that’s the right call if your strategy is already solid. But if you’re not sure who your ideal client is or how to talk about what you do, a logo alone won’t fix that. I’ll always be honest with you about what I think you actually need.

What if i've already done some brand work but it needs updating?

The Brand Audit is built for exactly that. We look at what you have, figure out what’s working and what isn’t, and you’ll leave with a clear picture of what needs to change and why.

How long does each service take?

The Brand Audit and Brand Strategy Session are typically completed within one to two weeks. Brand and Logo Design timelines depend on revision rounds and how quickly we receive feedback, but most projects are completed within two to three weeks.

Can i combine services?

Absolutely. A lot of clients start with a Brand Audit or Strategy Session and move into Logo and Brand Design once we have clarity on direction. I’ll always recommend the path that makes the most sense for where you’re at.

Do you work with businesses outside of the wellness space?

I work best with therapists, counsellors, wellness practitioners, non-profits, and small service-based businesses across Canada. If your work is people-focused and purpose-driven, you’re probably a great fit. Not sure? Just reach out and I’ll be honest with you.

Ready to build something that actually feels like you?

Fill out my inquiry form or book a free 30-minute discovery call. Tell me about your practice and where things are at. I’ll be in touch within 1 to 2 business days to talk through what makes the most sense for you.